For the 2025 edition, I had the opportunity to reimagine the visual identity of Parcours de l'Engagement, a three-week program designed to introduce young people to collective socio-environmental action.

To anchor this project in the world of Le Collectif Bleu, I retained its graphic style while incorporating a strong narrative dimension. The illustrated characters, directly inspired by the comic book by Adrienne, a former participant, come to life through thick, curved lines, evoking a path of both personal and collective engagement. These stylized lines, both simple and expressive, create a visual link between the different forms of action and the energy of the participants.

The communication materials were designed to adapt to the various needs of Le Collectif Bleu, whether it was to capture attention on social media, provide information via a striking poster, or guide young people on the website.

Each visual, whether print or digital, features characters and graphic patterns to make the commitment visible and accessible. The poster, Instagram posts, and stories play on contrasts and bright colors to grab attention, while remaining faithful to the collective's overall identity.

This project is also part of a subtle rebranding process, where the identity of the PAth of Activisme stands out while remaining recognizable as an extension of the Collectif Bleu. The website serves as an anchor for this identity. It guides visitors through the program, highlighting testimonials, key milestones, and ways to get involved.

With this identity, the Path of Activism gains visibility and consistency, while celebrating the creativity of those who bring it to life. A design that does more than just inform; it inspires and motivates action.