Label Pêche is an independent music label determined to emphasize expressiveness over musical genres. The label adopts a strong motto: "Fuck genres, emotions are all that matter." This philosophy is reflected in their visual identity, which aims to be both minimalist and impactful.

Concept and Execution

To meet Label Pêche's needs, I designed a visual identity that plays with organic shapes and vibrant colors while maintaining graphic simplicity. The logo, inspired by the shape of a peach, is presented in multiple versions, including color variations, black and white, and a mini format. The color palette consists of red, yellow, and green.

Visual Identity Elements

Color Logo:The main logo is available in two distinct colors, red and yellow, to provide flexibility of use on dark or light backgrounds while ensuring strong visual recognition.

Logo variations : These versions allow versatile use on various supports, guaranteeing readability and clear identification in all situations.

Color Palette:The chosen bright and contrasting colors enhance visual impact and align with the label's mission to highlight emotions.

Application

Label Pêche's visual identity is applied across various supports, including business cards and vinyl covers, ensuring that each graphic element faithfully reflects the label's essence. Promotional materials, such as social media posts, have been designed to capture attention and convey the label's message clearly and engagingly.

This visual identity project for Label Pêche illustrates a bold and contemporary approach to graphic design, emphasizing the importance of emotions in music. With a coherent and impactful visual identity, Label Pêche can now communicate its message with strength and clarity, thereby reinforcing its presence in the music industry.