Huppettes en fête • Branding

Huppettes en fête

Branding

Huppettes en fête is a festival dedicated to ecologies, driven by a collective and inclusive approach.

To convey this energy, I created a visual identity based on collage and simplified drawings, which could be easily used by the whole team. The Eurasian hoopoe, the project's mascot, appears in various illustrations, adding a touch of poesy and familiarity to each medium.

This graphic choice reflects the handcrafted and community-driven spirit of the festival, where everyone can contribute to the visual identity.

The visuals were designed to grab attention and encourage participation. The dynamic and colorful Instagram visuals use overlays and patterns to evoke the diversity of the ecologies being celebrated. The poster uses cut-out shapes and accessible illustrations to convey the festive and socially conscious spirit of the event.

The program and website are an extension of this identity, offering an immersive visual experience. The layout, which is both structured and free-flowing, makes it easy to navigate between activities while maintaining a cheerful and collaborative aesthetic. Each graphic element reinforces the idea of a festival that is open to all, where ecology is experienced in a creative and friendly way.

With this identity, Huppettes en fête affirms its inclusive and festive spirit, while highlighting the importance of protecting the environment as a collective endeavor. The design encourages people to get involved and celebrate nature together.