Fototeca is a Romanian social enterprise that combines event photography with charitable work. Its profits fund initiatives to combat school dropout rates and support single-parent families. The challenge for this project was to design an intuitive, attractive, and functional website that would showcase both their photographic expertise and their social mission.

The site was designed as an immersive showcase for their work, where every detail reflects their visual identity. The clean, image-centric interface presents their services in a professional manner, while remaining easy to use. Developed on WordPress, the site gives the Fototeca team complete autonomy to manage and update content without requiring advanced technical skills.

Navigation has been optimized for a smooth and intuitive experience, with direct access to key sections: portfolio, services, and charitable projects. The simplicity of the design allows visitors to focus on what matters most—Fototeca's images and values—while facilitating conversion (contact requests, reservations, donations).

Beyond its commercial function, the website also acts as a tool to raise public awareness of Fototeca's social initiatives. It combines professional visibility with social impact, attracting customers for their services while highlighting their commitment. A practical and meaningful resource, it perfectly reflects the balance between creativity and solidarity that defines the company.