The music group CAOS.808 enlisted my services for the creation of their logo. The name CAOS.808 is inspired by the electronic rhythms and unique sounds produced by the famous Roland TR-808 drum machine. They describe themselves as an electropunk perreo technocumbiero Franco-Spanish group. The goal of the project was to create a visual identity that reflects their distinctive musical style.

Concept

For this project, the inspiration came from 80s pixelated graphics and the arte chicha, iconic of cumbia music groups. The logo needed to evoke a retro aesthetic while being modern and striking, capturing the group's energy and dynamism.

• Pattern: Inclusion of a repetitive geometric pattern to add texture and a sense of visual continuity. These motifs recall traditional textiles with a digital touch. A maximalist approach was used.

• Design:The main logo design incorporates the group's name in a stylized manner, surrounded by intricate motifs to catch the eye and enhance brand recognition.

The CAOS.808 logo was well received by the group and their fans, creating a strong visual identity that perfectly represents their musical style. The pixelated design and neon colors captivate attention and have become a distinctive element in their visual communication.
Promotional materials, including holographic labels on floppy disks, added a nostalgic and innovative dimension.
This logo creation project for CAOS.808 highlights the importance of a cohesive and impactful visual identity for music groups. By blending retro elements with modern touches, we successfully captured the essence of the group and conveyed it through a unique and memorable visual design.